Apple Launches New iPhone 13 Product Pages Highlighting Key Features

Apple is rolling out new product pages for the iPhone 13 and iPhone 13 Pro that provide a simplified overview of each device's key features.

iphone 13 pro key features page
The new product pages went live in late January and as of today are prominently linked to from the top menu bar on the iPhone page of Apple's website in the United States, Australia, Germany, United Kingdom, and several other countries. Due to browser caching, some users may not see the new product pages immediately.

The new product pages are shorter than the original ones, with customers able to click or tap a plus sign next to each feature for additional details.

Apple is still using its original iPhone 13 and iPhone 13 Pro product pages in some countries, such as Canada, and the older pages can still be accessed with direct links for now in countries that have switched to the new "Key Features" pages.

(Thanks, @AppleSWUpdates!)

Related Roundup: iPhone 13
Related Forum: iPhone

Top Rated Comments

TheYayAreaLiving ?️ Avatar
25 months ago
Apple is right. There is no phone like an iPhone. Maximizing the sales even further before the iPhone SE 2022 gets announced.
Score: 4 Votes (Like | Disagree)
Mr. Dee Avatar
25 months ago
Sounds more like that’s a wrap on iPhone 13, on to iPhone 14. I wonder how far they are in development?
Score: 3 Votes (Like | Disagree)
Hexley Avatar
25 months ago
The battery life made possible via largest iPhone battery & A15's performance per watt is the main draw for me.

My use case has me hitting ~1 week between charges.

If the Pro Max's display enlarged to 7.2" and increase battery mAh to more than 8,700 then it would be so so awesome for me to charge every pay day! :)
Score: 3 Votes (Like | Disagree)
StoneJack Avatar
25 months ago

Yeah there’s lot of confusion, my friend upgraded his iPhone 12 mini to an iPhone 13 mini thinking he was going to get the macro feature and here it’s not in the mini. o_O
No mini for macro ? no macro for mini
Score: 2 Votes (Like | Disagree)
expectdelay Avatar
25 months ago
I want to give kudos to Apple on the 13 Pro Max, it's an exceptional phone.
Score: 2 Votes (Like | Disagree)
kyleh22 Avatar
25 months ago

I love my 13 Pro. After my 10S Max, 11 Pro Max, and 12 Pro Max I went with the smaller screen because Pro Max models were getting too heavy and clunky. To be honest, with a very minimal case my 13 Pro still feels a bit clunky and heavy. I somewhat regret not getting the iPhone Mini, and hope it's still around in an updated form next cycle. The thing that kept me from really considering it is that it always has worse hardware - I don't think I get much marginal benefit out of the better cameras, ProMotion screen, slightly larger battery, etc. but all of the pros (pun intended) combined have kept me from seriously considering the Mini. Maybe I just needed to get the smaller 13 Pro as a stepping stone to the 14 Mini (if it exists) ?

Edit: of all my previous phones, I think the 10S Max was my favorite. I used it without a case, it was so thin and the polished glass on the back kept it from sliding out of my hand like it does with the frosted glass on current models. The rounded edges didn't dig into my hand, a subtle difference but I miss it. It felt like it fit better, was more human.
I still use the X b/c the form factor is so good. The new phones are too heave and thick. The Mini would be great for me or the SE if it had the face ID.
Score: 2 Votes (Like | Disagree)

Popular Stories

iPhone 15 General Feature Black

New iOS Features Coming in 2024 for Messages, Apple Music, and More

Thursday December 28, 2023 7:30 am PST by
2024 is just a few days away, and there are many iOS 17 and iOS 18 features that are expected to launch throughout the year. Below, we have recapped new iOS features expected in 2024, including Stolen Device Protection, collaborative Apple Music playlists, AirPlay on hotel room TVs, app sideloading in the EU, next-generation CarPlay, roadside assistance via satellite outside of the U.S., RCS ...
iOS 17

iOS 17.3 Will Add These Two Useful Features to Your iPhone

Sunday December 24, 2023 8:59 am PST by
Apple released the first beta of iOS 17.3 earlier this month, and the upcoming software update includes two new features so far. iOS 17.3 will likely be released in January like iOS 16.3 and iOS 15.3 were, but February is also a possibility if testing is prolonged. Below, we provide additional details about the new features in iOS 17.3 so far. Stolen Device Protection Earlier this...
iPhone 17 Five Features Header

iPhone 17: Five Features Apple Plans to Save for 2025

Thursday December 28, 2023 2:00 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models concurrently, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different, and already we have some idea of what to expect from Apple's 2025 smartphone lineup. If you plan to skip...
Mac Gaming

Apple Discusses Push Towards High-End Mac Gaming in New Interview

Thursday December 28, 2023 6:19 am PST by
Inverse's Raymond Wong today published an in-depth overview of Apple's increasing push towards high-end gaming on the Mac. The story includes commentary from Apple marketing managers Gordon Keppel and Leland Martin. One of the biggest reasons that gaming has improved on the Mac in recent years is the switch from Intel processors to Apple silicon, resulting in MacBooks providing...
Apple Watch Series 9

Apple Watch Series 9 and Ultra 2 Available in Apple Stores Starting Today, Online Sales to Resume Tomorrow

Wednesday December 27, 2023 2:28 pm PST by
Apple Watch Series 9 and the Apple Watch Ultra 2 are back in some of Apple's retail stores in the United States today, according to Bloomberg's Mark Gurman. Select stores will have availability today, while all stores will have the Apple Watch models back in stock by December 30. Online sales of the devices are set to resume tomorrow by 12:00 p.m. Pacific Time. Apple is able to begin selling ...
iPhone 15 Blue Three Quarters Perspective Camera Closeup Feature

6 Essential iPhone Camera Tips for Taking Great Photos

Tuesday December 26, 2023 3:00 am PST by
Apple's iPhones include several headline camera features that are worth using, such as Portrait Mode and Photographic Styles. But if all you want to use is the standard photo mode, there are still several tools and settings that can improve the composition of your pictures and help you capture the perfect shot using more traditional techniques. Whether you are the owner of a new iPhone or a...
Apple Watch Series 9

Apple Watch Series 9 and Ultra 2 Sales Ban Paused by US Appeals Court

Wednesday December 27, 2023 8:49 am PST by
The ban on imports of Apple Watch Series 9 and Apple Watch Ultra 2 models has today been temporarily paused, meaning that the devices can now go back on sale for a short while longer in the United States. Apple filed an emergency request to the United States Court of Appeals following President Biden's decision to decline a veto on the sales ban, allowing it to take effect earlier this week. ...