Apple Engineers Reportedly Working on ChatGPT-Like AI Despite Siri Design Flaws

Apple is testing generative AI concepts that could one day be destined for Siri, despite fundamental issues with the way the virtual assistant is built, the New York Times reports.

siri phil schiller
Employees were apparently briefed on Apple's large language model and other AI tools at the company's annual AI summit last month. Apple engineers, including members of the ‌Siri‌ team, have reportedly been testing language-generation concepts "every week" in response to the rise of chatbots like ChatGPT.

These next-generation AI technologies have highlighted how ‌Siri‌, Alexa, and other voice assistants have squandered their lead in the AI race, the report explains. ‌Siri‌, in particular, has faced multiple roadblocks to meaningful improvements. Speaking to the New York Times, former Apple engineer John Burkey, who worked on ‌Siri‌ and was made responsible for improving it in 2014, explained that the voice assistant is built on "clunky code that took weeks to update with basic features."

Its "cumbersome design" made it very difficult for engineers to add new features. For example, ‌Siri‌'s database contains a large list of phrases in almost two dozen languages, making it "one big snowball." If someone wanted to add a word to ‌Siri‌'s database, Burkey added, "it goes in one big pile."

This means that simple updates like adding new phrases to the data set requires rebuilding the entire ‌Siri‌ database, which could take up to six weeks. Adding more complicated features like new search tools could take up to a whole year.

As a result, there was no path for ‌Siri‌ to become a "creative assistant" like ChatGPT, Burkey believes. Earlier this week, OpenAI unveiled GPT-4, its next-generation AI engine, enabling even more advanced responses from ChatGPT.

Last week, DigiTimes reported that the growing interest in generative AI catalyzed by ChatGPT has motivated a re-evaluation of how the technology is developed at major companies like Apple, Meta, and Amazon. These companies are purportedly making efforts to ensure Microsoft does not maintain its lead in AI. Apple and Tesla, in particular, are said to be reconsidering their approach to AI.

Top Rated Comments

ignatius345 Avatar
10 months ago
Siri is thoroughly integrated in pretty much everything I own, and yet I barely use it because of its severe limitations. If I could tell Siri something complicated and have it actually work, I think my head would explode.
Score: 69 Votes (Like | Disagree)
antiprotest Avatar
10 months ago
At least let us change the trigger to "Hey, Moron!"

Wait, even that will take 6 weeks. Never mind. Not worth it.
Score: 33 Votes (Like | Disagree)
dantracht Avatar
10 months ago
I can see the bugs already.
Score: 33 Votes (Like | Disagree)
yellow8 Avatar
10 months ago
Improvements to Siri? I say yes. We say yes. Every body says yes.
Score: 29 Votes (Like | Disagree)
haruhiko Avatar
10 months ago
The phrase "working on" in corporate double speak can have various meanings depending on the context, but it generally implies that the company is actively engaged in a project or initiative. However, it may also suggest that the project is in its early stages, and there are no concrete plans or timelines in place yet.

In some cases, "working on" can be a vague and non-committal way for a company to acknowledge a problem or issue without making any promises or guarantees about a solution. It can also indicate that the company is exploring different options or considering various approaches before making a decision.

Overall, the phrase "working on" can be interpreted as a way for a company to signal that it is taking action, without committing to any specific outcomes or timelines. It is important to note that this phrase should be evaluated in the context of the specific company and situation, as it can have different connotations depending on the context in which it is used.

From your AI overlord, ChatGPT.
Score: 23 Votes (Like | Disagree)
oofio2461 Avatar
10 months ago
finally, a complete Siri redesign, hopefully, they rename it this time around.
Score: 23 Votes (Like | Disagree)

Popular Stories

iPhone 15 General Feature Black

New iOS Features Coming in 2024 for Messages, Apple Music, and More

Thursday December 28, 2023 7:30 am PST by
2024 is just a few days away, and there are many iOS 17 and iOS 18 features that are expected to launch throughout the year. Below, we have recapped new iOS features expected in 2024, including Stolen Device Protection, collaborative Apple Music playlists, AirPlay on hotel room TVs, app sideloading in the EU, next-generation CarPlay, roadside assistance via satellite outside of the U.S., RCS ...
iOS 17

iOS 17.3 Will Add These Two Useful Features to Your iPhone

Sunday December 24, 2023 8:59 am PST by
Apple released the first beta of iOS 17.3 earlier this month, and the upcoming software update includes two new features so far. iOS 17.3 will likely be released in January like iOS 16.3 and iOS 15.3 were, but February is also a possibility if testing is prolonged. Below, we provide additional details about the new features in iOS 17.3 so far. Stolen Device Protection Earlier this...
iPhone 17 Five Features Header

iPhone 17: Five Features Apple Plans to Save for 2025

Thursday December 28, 2023 2:00 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models concurrently, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different, and already we have some idea of what to expect from Apple's 2025 smartphone lineup. If you plan to skip...
Mac Gaming

Apple Discusses Push Towards High-End Mac Gaming in New Interview

Thursday December 28, 2023 6:19 am PST by
Inverse's Raymond Wong today published an in-depth overview of Apple's increasing push towards high-end gaming on the Mac. The story includes commentary from Apple marketing managers Gordon Keppel and Leland Martin. One of the biggest reasons that gaming has improved on the Mac in recent years is the switch from Intel processors to Apple silicon, resulting in MacBooks providing...
Apple Watch Series 9

Apple Watch Series 9 and Ultra 2 Available in Apple Stores Starting Today, Online Sales to Resume Tomorrow

Wednesday December 27, 2023 2:28 pm PST by
Apple Watch Series 9 and the Apple Watch Ultra 2 are back in some of Apple's retail stores in the United States today, according to Bloomberg's Mark Gurman. Select stores will have availability today, while all stores will have the Apple Watch models back in stock by December 30. Online sales of the devices are set to resume tomorrow by 12:00 p.m. Pacific Time. Apple is able to begin selling ...
iPhone 15 Blue Three Quarters Perspective Camera Closeup Feature

6 Essential iPhone Camera Tips for Taking Great Photos

Tuesday December 26, 2023 3:00 am PST by
Apple's iPhones include several headline camera features that are worth using, such as Portrait Mode and Photographic Styles. But if all you want to use is the standard photo mode, there are still several tools and settings that can improve the composition of your pictures and help you capture the perfect shot using more traditional techniques. Whether you are the owner of a new iPhone or a...
Apple Watch Series 9

Apple Watch Series 9 and Ultra 2 Sales Ban Paused by US Appeals Court

Wednesday December 27, 2023 8:49 am PST by
The ban on imports of Apple Watch Series 9 and Apple Watch Ultra 2 models has today been temporarily paused, meaning that the devices can now go back on sale for a short while longer in the United States. Apple filed an emergency request to the United States Court of Appeals following President Biden's decision to decline a veto on the sales ban, allowing it to take effect earlier this week. ...