Amazon Prime Video to Feature Ads From January 29, With $2.99 Fee to Avoid Them

Amazon Prime Video will introduce limited ads to its content starting on January 29, offering an ad-free option for an additional fee.

prime video logo
In an email to subscribers, Amazon confirmed that movies and TV shows on Prime Video will soon feature "limited advertisements" starting on January 29, 2024. The company assured users that Prime Video will have "meaningfully fewer ads than linear TV and other streaming TV providers."

The current price of Amazon Prime subscriptions will not change, but members who prefer to avoid ads can opt for a new ad-free version at an extra cost of $2.99 per month. Amazon's email to subscribers reads:

Dear Prime member,

We are writing to you today about an upcoming change to your Prime Video experience. Starting January 29, Prime Video movies and TV shows will include limited advertisements. This will allow us to continue investing in compelling content and keep increasing that investment over a long period of time. We aim to have meaningfully fewer ads than linear TV and other streaming TV providers. No action is required from you, and there is no change to the current price of your Prime membership. We will also offer a new ad-free option for an additional $2.99 per month...

Amazon already operates Freevee, a free, ad-supported streaming service. Competitor streaming services like Disney+, Hulu, and Netflix have also introduced ad-supported options amid rising subscription costs.

Top Rated Comments

kwikdeth Avatar
2 days ago at 04:22 am
How about a lower monthly cost Prime option with no Prime Video? Their content is mostly sub par.
Score: 97 Votes (Like | Disagree)
mozz2020 Avatar
2 days ago at 04:23 am
That’s not what I signed up and paid a year in advance for.
Score: 97 Votes (Like | Disagree)
Steve121178 Avatar
2 days ago at 04:26 am
So it begins. Only a matter of time until we see "limited ads" to begin with in Netflix, YouTube Premium etc etc. Greed knows no bounds.
Score: 43 Votes (Like | Disagree)
goobot Avatar
2 days ago at 04:51 am
I’m all for free tiers with ads but this pay model with ads is becoming too much
Score: 41 Votes (Like | Disagree)
RemedyRabbit Avatar
2 days ago at 04:17 am
How long before every streaming service has full ads across all plans?
Score: 37 Votes (Like | Disagree)
RustProof Avatar
2 days ago at 04:24 am
I already pay for prime, now you want more money or ads. The shipping the past few months has been so slow! I guess it’s time we part ways again. Stand up and show them we won’t take it anymore by defunding Amazon!
Score: 34 Votes (Like | Disagree)

Popular Stories

iOS 17

iOS 17.3 Will Add These Two Useful Features to Your iPhone

Sunday December 24, 2023 8:59 am PST by
Apple released the first beta of iOS 17.3 earlier this month, and the upcoming software update includes two new features so far. iOS 17.3 will likely be released in January like iOS 16.3 and iOS 15.3 were, but February is also a possibility if testing is prolonged. Below, we provide additional details about the new features in iOS 17.3 so far. Stolen Device Protection Earlier this...
iPhone 15 Blue Three Quarters Perspective Camera Closeup Feature

6 Essential iPhone Camera Tips for Taking Great Photos

Tuesday December 26, 2023 3:00 am PST by
Apple's iPhones include several headline camera features that are worth using, such as Portrait Mode and Photographic Styles. But if all you want to use is the standard photo mode, there are still several tools and settings that can improve the composition of your pictures and help you capture the perfect shot using more traditional techniques. Whether you are the owner of a new iPhone or a...
iPhone 15 General Feature Black

New iOS Features Coming in 2024 for Messages, Apple Music, and More

Thursday December 28, 2023 7:30 am PST by
2024 is just a few days away, and there are many iOS 17 and iOS 18 features that are expected to launch throughout the year. Below, we have recapped new iOS features expected in 2024, including Stolen Device Protection, collaborative Apple Music playlists, AirPlay on hotel room TVs, app sideloading in the EU, next-generation CarPlay, roadside assistance via satellite outside of the U.S., RCS ...
Apple Watch Series 9

Apple Watch Series 9 and Ultra 2 Available in Apple Stores Starting Today, Online Sales to Resume Tomorrow

Wednesday December 27, 2023 2:28 pm PST by
Apple Watch Series 9 and the Apple Watch Ultra 2 are back in some of Apple's retail stores in the United States today, according to Bloomberg's Mark Gurman. Select stores will have availability today, while all stores will have the Apple Watch models back in stock by December 30. Online sales of the devices are set to resume tomorrow by 12:00 p.m. Pacific Time. Apple is able to begin selling ...
iPhone 17 Five Features Header

iPhone 17: Five Features Apple Plans to Save for 2025

Thursday December 28, 2023 2:00 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models concurrently, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different, and already we have some idea of what to expect from Apple's 2025 smartphone lineup. If you plan to skip...
Apple Watch Series 9

Apple Watch Series 9 and Ultra 2 Sales Ban Paused by US Appeals Court

Wednesday December 27, 2023 8:49 am PST by
The ban on imports of Apple Watch Series 9 and Apple Watch Ultra 2 models has today been temporarily paused, meaning that the devices can now go back on sale for a short while longer in the United States. Apple filed an emergency request to the United States Court of Appeals following President Biden's decision to decline a veto on the sales ban, allowing it to take effect earlier this week. ...
Mac Gaming

Apple Discusses Push Towards High-End Mac Gaming in New Interview

Thursday December 28, 2023 6:19 am PST by
Inverse's Raymond Wong today published an in-depth overview of Apple's increasing push towards high-end gaming on the Mac. The story includes commentary from Apple marketing managers Gordon Keppel and Leland Martin. One of the biggest reasons that gaming has improved on the Mac in recent years is the switch from Intel processors to Apple silicon, resulting in MacBooks providing...