Apple Now Selling More M1 Macs Than Intel-Based Models, Says Tim Cook

Despite only being released in November, sales of the M1-powered MacBook Air, MacBook Pro, and Mac mini now represent the majority of Mac sales, outperforming Mac computers powered by Intel processors, according to Apple CEO Tim Cook.

m1 mac family
Cook made the remarks during Apple's "Spring Loaded" event yesterday, where it introduced a completely redesigned 24-inch iMac powered by the M1 Apple silicon chip. Cook says that the ‌M1‌ and Apple silicon "isn't just an upgrade, but a breakthrough," while touting Mac's industry-leading customer satisfaction.

Apple announced at WWDC 2020 that it would embark on a two-year-long transition to its own silicon for its entire Mac lineup, breaking away from Intel. With the launch of the first Apple silicon-powered iMac yesterday, Apple now sells four Mac computers powered by Apple silicon. Alongside them, Apple continues to sell a 16 and 13-inch MacBook Pro, 21.5-and 27-inch ‌iMac‌, and the high-end Mac Pro, all with Intel processors.

According to Cook, the four M1-powered Macs now outperform the five remaining Intel-powered computers in its lineup in terms of sales. During the keynote, Cook's comment went largely unnoticed but is likely to be a key point the CEO makes during Apple's upcoming earnings call, which is being held on April 28.

Top Rated Comments

ProfessionalFan Avatar
35 months ago
M1 replaced the entry level machines for Air, Pro and mini, which I assume were already the best sellers over the more expensive options in the categories so this doesn't surprise me too much.
Score: 21 Votes (Like | Disagree)
djcerla Avatar
35 months ago

Same for me, the M1 is a joke.
You both forgot the /s mark
Score: 18 Votes (Like | Disagree)
Mgkwho Avatar
35 months ago
Bake that airtag tech into portable M1 macs so that they can be located even when powered off and moved (ie stolen), and I’ll buy!
Score: 17 Votes (Like | Disagree)
ian87w Avatar
35 months ago

I'm surprised by the lower 8 GB ram. Is that because the M1 is so power efficient that we don't need a pile of Ram?

I use my MP for photo editing (Capture One - who are working on a native M1 version) and occasional video editing (although could be more if it wasn't choppy now).

I might jump on a 27" iMac someday. Or a newer Mac Pro.
For now I'm holding on, but it's 8 years old and starting to chunk a bit with larger files (12 core, tons of Ram). I'd love to see the efficiency difference between an M1 iMac. Hopefully there will be YT reviews (by power users) soon enough.

Cheers,
Brian
The default 8GB RAM is just a planned obsolescence tactic by Apple. The M1 has such great performance that consumers might stick with it for a long time, so Apple put 8GB RAM as default to increase wear and tear on the SSD. Since users cannot upgrade the RAM nor SSD themselves, people will end up having to just replace the whole computer sooner.
Score: 17 Votes (Like | Disagree)
tmarsden Avatar
35 months ago

Here we are Larry. The M1 is a tenth of the speed of the best AMD processor. Your needs may vary of course.


https://www.cgdirector.com/cinebench-r23-scores-updated-results/
http://c4dlist.com/cinebench-r23-scores/
https://www.cpu-monkey.com/en/cpu-apple_m1-1804
https://www.cpu-monkey.com/en/cpu-amd_ryzen_threadripper_pro_3995wx-1899
Are you seriously going to compare the M1 with its 8 cores and 20 something watt power consumption to a 64 core threadripper that costs $5k and draws over 10X the power?
Score: 11 Votes (Like | Disagree)
ProfessionalFan Avatar
35 months ago

Would you like me to do your research?
You're the one that made the comment, so back it up instead of deflecting. I am genuinely curious which processors you're referring to.
Score: 10 Votes (Like | Disagree)

Popular Stories

iPhone 15 General Feature Black

New iOS Features Coming in 2024 for Messages, Apple Music, and More

Thursday December 28, 2023 7:30 am PST by
2024 is just a few days away, and there are many iOS 17 and iOS 18 features that are expected to launch throughout the year. Below, we have recapped new iOS features expected in 2024, including Stolen Device Protection, collaborative Apple Music playlists, AirPlay on hotel room TVs, app sideloading in the EU, next-generation CarPlay, roadside assistance via satellite outside of the U.S., RCS ...
iOS 17

iOS 17.3 Will Add These Two Useful Features to Your iPhone

Sunday December 24, 2023 8:59 am PST by
Apple released the first beta of iOS 17.3 earlier this month, and the upcoming software update includes two new features so far. iOS 17.3 will likely be released in January like iOS 16.3 and iOS 15.3 were, but February is also a possibility if testing is prolonged. Below, we provide additional details about the new features in iOS 17.3 so far. Stolen Device Protection Earlier this...
iPhone 17 Five Features Header

iPhone 17: Five Features Apple Plans to Save for 2025

Thursday December 28, 2023 2:00 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models concurrently, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different, and already we have some idea of what to expect from Apple's 2025 smartphone lineup. If you plan to skip...
Mac Gaming

Apple Discusses Push Towards High-End Mac Gaming in New Interview

Thursday December 28, 2023 6:19 am PST by
Inverse's Raymond Wong today published an in-depth overview of Apple's increasing push towards high-end gaming on the Mac. The story includes commentary from Apple marketing managers Gordon Keppel and Leland Martin. One of the biggest reasons that gaming has improved on the Mac in recent years is the switch from Intel processors to Apple silicon, resulting in MacBooks providing...
Apple Watch Series 9

Apple Watch Series 9 and Ultra 2 Available in Apple Stores Starting Today, Online Sales to Resume Tomorrow

Wednesday December 27, 2023 2:28 pm PST by
Apple Watch Series 9 and the Apple Watch Ultra 2 are back in some of Apple's retail stores in the United States today, according to Bloomberg's Mark Gurman. Select stores will have availability today, while all stores will have the Apple Watch models back in stock by December 30. Online sales of the devices are set to resume tomorrow by 12:00 p.m. Pacific Time. Apple is able to begin selling ...
iPhone 15 Blue Three Quarters Perspective Camera Closeup Feature

6 Essential iPhone Camera Tips for Taking Great Photos

Tuesday December 26, 2023 3:00 am PST by
Apple's iPhones include several headline camera features that are worth using, such as Portrait Mode and Photographic Styles. But if all you want to use is the standard photo mode, there are still several tools and settings that can improve the composition of your pictures and help you capture the perfect shot using more traditional techniques. Whether you are the owner of a new iPhone or a...
Apple Watch Series 9

Apple Watch Series 9 and Ultra 2 Sales Ban Paused by US Appeals Court

Wednesday December 27, 2023 8:49 am PST by
The ban on imports of Apple Watch Series 9 and Apple Watch Ultra 2 models has today been temporarily paused, meaning that the devices can now go back on sale for a short while longer in the United States. Apple filed an emergency request to the United States Court of Appeals following President Biden's decision to decline a veto on the sales ban, allowing it to take effect earlier this week. ...