Apple recently launched a new advertising campaign to promote its Apple Pay payment method, using the "Pay the Apple Way" slogan on billboards, social networks, and more.
The "Pay the Apple Way" messaging is meant to demonstrate the ease of using an iPhone or Apple Watch to make a purchase without the need to pull out a card from a wallet. Apple highlights the simplicity and speed of Apple Pay, as well as the built-in security.
Apple has installed billboards in the United States and the UK, which is where it is promoting Apple Pay. Apple plans to debut a dynamic and immersive experience using prominent street billboards and mall placements. Apple customers in London, Birmingham, Manchester, Dallas, and Atlanta will see the ads.
There are four videos that go along with the campaign that show the ease of use of using Apple Pay, and Apple plans to show these on TikTok, Twitter, Instagram, and other social networks. For TikTok specifically, Apple has teamed up with TikTok creators. Each personality will answer the question "Can I [blank] with Apple Pay?" to spark dialogue about the uses of contactless payments.
The advertising campaign is already live, with the ads appearing in cities and on social media networks. Apple Pay is one of the most widely used contactless payment methods, and Apple says it is accepted by more than 85 percent of retailers in the United States.
I'm fully convinced that Apple Pay + Apple Watch is the best point-of-sales experience possible. Full stop. At least once a month I "blow away" a sales person who didn't know their terminal could accept contactless payments by using my Watch to pay. So easy, so quick, and always right on my wrist where it is convenient to use. Never used my card (or cash) in England - hoping the US will eventually become as well-covered with contactless payments.
I haven't used a card or cash since I got my iPhone and AW. It works everywhere (even when getting taxis, for instance). I know i could use my debit or credit card as well, but then I'd need my wallet, which is a pain.
? Pretty much the same experience for me.
Travelling in Europe, South America has been smooth as butter only using my iPhone.
Africa? Not so much… USA? Also, not so much.
Here in the UK the only time I need cash is for my monthly haircut, A3 colour photocopies at the library and… buying The Big Issue. Most days I only leave the house with my keys and iPhone. Oh and headphones! ?
I'm amazed how many people wearing an AW pull out their credit card at the store ... ApplePay on the AW is one of my favorite features ...
Worse is when I see them scrolling through their phone, they put it away, and pull out their cards!
I use it almost everywhere except Walmart. Unfortunately for Walmart, I have to use Walmart Pay, but I will live. I just need Home Depot on board and I don't even need to carry a wallet at all!
I haven't used a card or cash since I got my iPhone and AW. It works everywhere (even when getting taxis, for instance). I know i could use my debit or credit card as well, but then I'd need my wallet, which is a pain.
Thursday December 28, 2023 7:30 am PST by Joe Rossignol
2024 is just a few days away, and there are many iOS 17 and iOS 18 features that are expected to launch throughout the year. Below, we have recapped new iOS features expected in 2024, including Stolen Device Protection, collaborative Apple Music playlists, AirPlay on hotel room TVs, app sideloading in the EU, next-generation CarPlay, roadside assistance via satellite outside of the U.S., RCS ...
Sunday December 24, 2023 8:59 am PST by Joe Rossignol
Apple released the first beta of iOS 17.3 earlier this month, and the upcoming software update includes two new features so far. iOS 17.3 will likely be released in January like iOS 16.3 and iOS 15.3 were, but February is also a possibility if testing is prolonged. Below, we provide additional details about the new features in iOS 17.3 so far. Stolen Device Protection Earlier this...
Thursday December 28, 2023 2:00 am PST by Tim Hardwick
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models concurrently, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different, and already we have some idea of what to expect from Apple's 2025 smartphone lineup. If you plan to skip...
Thursday December 28, 2023 6:19 am PST by Joe Rossignol
Inverse's Raymond Wong today published an in-depth overview of Apple's increasing push towards high-end gaming on the Mac. The story includes commentary from Apple marketing managers Gordon Keppel and Leland Martin. One of the biggest reasons that gaming has improved on the Mac in recent years is the switch from Intel processors to Apple silicon, resulting in MacBooks providing...
Wednesday December 27, 2023 2:28 pm PST by Juli Clover
Apple Watch Series 9 and the Apple Watch Ultra 2 are back in some of Apple's retail stores in the United States today, according to Bloomberg's Mark Gurman. Select stores will have availability today, while all stores will have the Apple Watch models back in stock by December 30. Online sales of the devices are set to resume tomorrow by 12:00 p.m. Pacific Time. Apple is able to begin selling ...
Tuesday December 26, 2023 3:00 am PST by Tim Hardwick
Apple's iPhones include several headline camera features that are worth using, such as Portrait Mode and Photographic Styles. But if all you want to use is the standard photo mode, there are still several tools and settings that can improve the composition of your pictures and help you capture the perfect shot using more traditional techniques. Whether you are the owner of a new iPhone or a...
The ban on imports of Apple Watch Series 9 and Apple Watch Ultra 2 models has today been temporarily paused, meaning that the devices can now go back on sale for a short while longer in the United States. Apple filed an emergency request to the United States Court of Appeals following President Biden's decision to decline a veto on the sales ban, allowing it to take effect earlier this week. ...
Top Rated Comments
Pretty much the same experience for me.
Travelling in Europe, South America has been smooth as butter only using my iPhone.
Africa? Not so much… USA? Also, not so much.
Here in the UK the only time I need cash is for my monthly haircut, A3 colour photocopies at the library and… buying The Big Issue. Most days I only leave the house with my keys and iPhone. Oh and headphones! ?
I use it almost everywhere except Walmart. Unfortunately for Walmart, I have to use Walmart Pay, but I will live. I just need Home Depot on board and I don't even need to carry a wallet at all!