Apple Preparing to Push Vision Pro Customers to Pick Up at an Apple Store
Vision Pro customers will likely be pushed to pick up the device at an Apple Store, Bloomberg's Mark Gurman reports.
In October, Gurman reported that Apple was in the process of inviting retail store employees from each Apple Store in the United States to Cupertino, California to receive training on using and selling the Vision Pro headset. Apple apparently sent a memo to retail employees asking them to apply for the "secretive" event, with acceptance dependent on an application and interview process. An extract from the memo read:
Selected team members will travel and participate in an event in Cupertino, California, at some point in the first months of 2024. Upon returning to their home store, they'll deliver training and ongoing support to store team members. This is a group opportunity for those who have a deep passion for demonstrating Apple products and teaching others.
In the latest "Power On" newsletter, Gurman said that these seminars are now being scheduled with staff training set to start in mid-January. Each Apple Store employee in attendance will receive two days of training, featuring instructions on the Vision Pro's setup process, approaching a customer, and placing the device on a user's head. Gurman previously said that flagship retail stores are set to gain dedicated Vision Pro hands-on areas, while other stores will only receive one or two units.
Gurman noted that "while customers will be able to reserve a Vision Pro online, it increasingly sounds like they'll be pushed to pick up the device at a store" with an appointment. Apple is planning to assemble customers' Vision Pro headsets in-store, compiling the appropriate headband, light seal, and optional prescription lenses. Retail stores are purportedly due to receive new equipment to assemble and package the headset in the near future.
Gurman still believes that the device will likely be released before March. Apple simply says that the Vision Pro headset will launch in "early" 2024.
Popular Stories
2024 is just a few days away, and there are many iOS 17 and iOS 18 features that are expected to launch throughout the year. Below, we have recapped new iOS features expected in 2024, including Stolen Device Protection, collaborative Apple Music playlists, AirPlay on hotel room TVs, app sideloading in the EU, next-generation CarPlay, roadside assistance via satellite outside of the U.S., RCS ...
Apple released the first beta of iOS 17.3 earlier this month, and the upcoming software update includes two new features so far. iOS 17.3 will likely be released in January like iOS 16.3 and iOS 15.3 were, but February is also a possibility if testing is prolonged. Below, we provide additional details about the new features in iOS 17.3 so far. Stolen Device Protection Earlier this...
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models concurrently, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different, and already we have some idea of what to expect from Apple's 2025 smartphone lineup. If you plan to skip...
Inverse's Raymond Wong today published an in-depth overview of Apple's increasing push towards high-end gaming on the Mac. The story includes commentary from Apple marketing managers Gordon Keppel and Leland Martin. One of the biggest reasons that gaming has improved on the Mac in recent years is the switch from Intel processors to Apple silicon, resulting in MacBooks providing...
Apple Watch Series 9 and the Apple Watch Ultra 2 are back in some of Apple's retail stores in the United States today, according to Bloomberg's Mark Gurman. Select stores will have availability today, while all stores will have the Apple Watch models back in stock by December 30. Online sales of the devices are set to resume tomorrow by 12:00 p.m. Pacific Time. Apple is able to begin selling ...
Apple's iPhones include several headline camera features that are worth using, such as Portrait Mode and Photographic Styles. But if all you want to use is the standard photo mode, there are still several tools and settings that can improve the composition of your pictures and help you capture the perfect shot using more traditional techniques. Whether you are the owner of a new iPhone or a...
The ban on imports of Apple Watch Series 9 and Apple Watch Ultra 2 models has today been temporarily paused, meaning that the devices can now go back on sale for a short while longer in the United States. Apple filed an emergency request to the United States Court of Appeals following President Biden's decision to decline a veto on the sales ban, allowing it to take effect earlier this week. ...
Top Rated Comments
“This one’s a beaut! Just gonna sneak right up on her and…place it carefully…on her head…oh she’s excited now! Look at her go!”
Is the high price influencing your position? If it was $400, would you feel differently? Given the incredible technology built in, they are probably losing money on the first several thousands of units sold. It's a long-term vision (pun intended).